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Media Week - Grand Prix 2008
Carat enjoyed a good night at the 2008 Media Week Awards, scooping the prestigious Grand Prix award for Adidas’ London Marathon campaign.
Carat used Adidas’ “Impossible is Nothing” mantra to inspire a campaign to raise awareness of its sponsorship of the Marathon and help spectators track friends and family running in the race.
After quizzing athletes, Carat delivered 5,250 messages of support to the 25,000 runners.
The activity also won the Media Idea (Niche) award – for campaigns under £250k – for its work on Adidas’ London Marathon activity, beating Manning Gottlieb OMD, OMD UK, I-Level and Vizeum UK in the final shoot-out.
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