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12-Jan-10, 10:28
Travelodge moves £2.5m media into Carat

Travelodge moves £2.5m media into Carat

LONDON – Travelodge, the budget hotel chain, has moved its £2.5 million media planning and buying account out of WPP’s Mediaedge:cia and into Aegis-owned Carat without a pitch.

Earlier this week Travelodge appointed Rapier to handle its digital advertising business following a pitch against undisclosed agencies.

The company is currently reviewing its advertising account with Krow, Mother, M&C Saatchi and Rapier competing for the business, along with Doner Cardwell Hawkins.

Source: Anne Cassidy, campaignlive.co.uk 08-Jan-10, 15:07

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